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Good Things About The Personals and Dating Market

Date Added: September 14, 2011 04:03:39 PM
Author: Mick
Category: Personals
 

Online Personals & Dating is possibly the fastest growing sector of internet business you can find now, so the competition between websites -- and individual affiliates -- is fierce. But there are several positive things that online marketers should keep in mind, and not despair of making a success of earning revenue through this type of program. Those positives include:

1. Personals customers who join one dating site frequently join more than one, in their search for romance or a relationship. There are several reasons why. If, for instance, they don't see many photos that interest them among one site's member profiles, they are likely to widen their search and try another. Memberships usually don't expire quickly, so a person may keep checking each dating site for their matches.

Also, dating customers are apt to join a big, all-inclusive dating site first -- and then discover a wish to join a niche site, such as one for his or her ethnic group. They may not have found enough members of the large site are Latino, black, etc., as they might have wished to find. So that's another good reason to join multiple sites: to try out niche personals.

2. Personals are probably going to stay popular for a long time. Romance is an ever-needed thing. Love and sex never, ever go out of style. But you want to direct traffic to your site -- So you'll probably need to be offering people something that they can't find elsewhere. Dating Tips? Humor? Advice column? Ratings and info on the various personals companies? Any of these could mean good value in your site.

3. Personals are widely advertised on cable TV, internet, and even radio. It's obvious that respectable people go online for romance. While it was once embarrassing to admit you're using online dating, it's commonplace now and getting "commonplacer." So the market continues to grow. Not only that, but people are getting more savvy about protecting their privacy while going online; they're learning how to upload photos and video; they are comfortable in chat rooms -- they're becoming more skilled users of personals sites.

 

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